About Checkers

Checkers offers shoppers “all the right ingredients” with the widest range of fresh, ambient and non food lines of any retailer in the Channels Islands.

In 2009, the Checkers brand was reinvigorated to reveal a fresh new look emphasising the freshness and quality of our food, supported by the reintroduction of our fresh meat, fish, deli and rotisserie counters staffed by local experts.

For the relaunch of our Checkers supermarkets in Jersey, Checkers linked up with locally-based Michelin star chef Shaun Rankin who performed a cookery demonstration at our St Saviour store using ingredients available for purchase in the store; our fresh meat range being the star of the show!. (see video below). Shaun also appeared at Red Houses where samples of his treacle tart, produced by Cimandis and now sold in Checkers, was enthusiastically devoured by shoppers.

Checkers St Saviour has now also introduced a bigger and better pharmacy.

In Guernsey, Checkers Admiral Park officially relaunched at the end of November with a trolley dash competition (which was also enjoyed by local breast cancer charity "The Pink Ladies"), along with sampling of a range of fresh foods in store such as our fresh rib eye and pork loin steaks and a selection of our seasonal produce and bakery lines.

2009 also heralded the return of Checkers to TV and Radio in Jersey and Guernsey as part of an integrated marketing campaign which includes press advertising.