Safeway - home of Megadeals - gets a new look

19 January 2011

Safeway too has also undergone a major refresh this year.

Back in July, both the Jersey and Guernsey stores were unveiled to the Channel Islands with a lovely new look to reveal a brighter, fresher and friendlier new identity including new uniforms for the Safeway team.

At Safeway, the “home of Megadeals”, helping our customers find the best deals quickly is of utmost importance.

Not only have the stores been made easier to shop with improved signage and clearer aisles but the biggest deals or “Megadeals” are featured on the promotional ends and in our airspace posters. In Safeway Guernsey, there is even a whole wall of “Megadeals” which customers can’t fail to miss!

“Megadeals” is also the main theme of our new look Safeway leaflet which is now easier to use.

Throughout the changes, the Safeway teams did a fantastic job of keeping the stores working with minimum distruption to our customers throughout – a great job done by all!


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