The Frozen Food Expert…

Iceland is an expert in frozen food, delivering great ideas for busy, value-conscious families. In the Channel Islands, all our stores stock 1000s of Iceland’s branded products plus an extensive range of chilled, branded and everyday essential products, including fresh fruit and vegetables.

Iceland operates 800 stores throughout the UK and Ireland with the motto of “Food You Can Trust”. We are the first UK retailer to ban GM ingredients, artificial colours and flavours from our own-label lines. All our food is clearly labelled so that our customers can determine exactly what’s in the products they’re buying. The quality of our food makes Iceland an award-winning brand. We benchmark Iceland brand prices to ensure that we offer the same quality as other major supermarkets at a lower price or better quality at a matching price.

SandpiperCI opened the first Iceland store in Georgetown, Jersey, in 2008. Because of its outstanding success, we opened a further nine Iceland stores; five in Jersey, along with four in Guernsey, many of which also have a Wine Warehouse in-store too.

Exclusive Brands

Whatever meals you desire, you will find them within our exclusive brands’ range. From authentic Italian pasta and pizza with our Piccolino range to all-American favourites with the TGI Friday BBQ range, we have something for everyone. Spice up your evening family meal with the new Chiquito range or perhaps you want to enjoy a traditional British chippy tea at home? With our exclusive Harry Ramsden range, we’ve got you covered.

We’re on Gander

We’re thrilled to partner with Gander to help us join the battle in reducing our chilled and ambient food waste. Gander is a mobile app that helps stores offload their ‘reduce-to-clear’ sections. The app displays our stores reduced-to-clear foods in real-time by linking them with POS technology used in stores and automatically pushing reduced food products to the mobile app as they are stickered in store. This means that you as a customer can find our latest bargains saving you money on your weekly shop whilst allowing us to reduce our food waste within stores.

Download the Gander app here >

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